The three lies: Why we can’t have good performance marketing

It’s been a while. Partly because my last post from February was a bit of a tough act to follow, partly because I’ve been caught up with a bunch of work projects. The company was acquired by LVMH, I spoke about e-commerce economics at SMU and NUS and got so pale from a lack of sunlight that taxi drivers started assuming I’m Russian. Today it’s going to be short and sweet and a little bit different: My thoughts on performance marketing and the pitfalls of spending large amounts of money on so-called data-driven marketing channels. Let’s go:

Continue reading The three lies: Why we can’t have good performance marketing

A Peek at Rocket Internet’s Regional Reporting Formats

Ever since I starting working with a large number of Rocket Internet alumni at Nova Founders in Kuala Lumpur before joining Luxola, I have heard many stories about Rocket Internet and how they work. Most of the stories are a bit bitter, but when it comes to the actual quality of their work there’s no doubt that they really know how to execute. I received a deck from Rocket Internet’s Investor day with Kinnevik, their main investor, around a month ago, and in this post I would like to share some of the most interesting insights I found. Continue reading A Peek at Rocket Internet’s Regional Reporting Formats