Key Takeaways from Criteo’s State of Mobile Commerce

Confession time. Despite living and breathing online marketing and e-commerce, I never really shop online. It’s not that I don’t like the idea of it, it’s more that (a) I rarely shop, (b) I don’t really like shopping and (c) I don’t really know my own address. However, I recently decided to try out m-commerce in a few different sectors and was quite surprised by how convenient is. To me, tackling m-commerce has always been one of those typical important-but-not-urgent problems, but my recent experiences and the publishing of Criteo’s new State of Mobile Commerce report forced me to give it some thought. Here’s the most important stuff:

Continue reading Key Takeaways from Criteo’s State of Mobile Commerce

How to assess the eCommerce value of any SEO keyword

Working with SEO professionally, keyword research and the related eCommerce revenue analysis has become an everyday task, and in this post I intend to share a very simple model for doing exactly that; Predicting the revenue potential of any keyword out there, using just a few handy metrics from Google and your eCommerce. Let’s go: Continue reading How to assess the eCommerce value of any SEO keyword

Key takeaways from Google’s ‘ZMOT Asia’ research study

Google recently released a 99-page research document titled “Winning The Zero Moment of Truth in Asia” authored by Jim Lecinski and Joanna Flint (press link), discussing how consumer behavior now in many cases includes a so-called ZMOT (Zero Moment of Truth) which is, simplified, the situation where a potential costumer first gets in contact with a brand online, searching or investigating either the brand itself or the underlying need of its products. This blog post will summarize my key takeouts from the document: Continue reading Key takeaways from Google’s ‘ZMOT Asia’ research study