Confession time. Despite living and breathing online marketing and e-commerce, I never really shop online. It’s not that I don’t like the idea of it, it’s more that (a) I rarely shop, (b) I don’t really like shopping and (c) I don’t really know my own address. However, I recently decided to try out m-commerce in a few different sectors and was quite surprised by how convenient is. To me, tackling m-commerce has always been one of those typical important-but-not-urgent problems, but my recent experiences and the publishing of Criteo’s new State of Mobile Commerce report forced me to give it some thought. Here’s the most important stuff:
Working with SEO professionally, keyword research and the related eCommerce revenue analysis has become an everyday task, and in this post I intend to share a very simple model for doing exactly that; Predicting the revenue potential of any keyword out there, using just a few handy metrics from Google and your eCommerce. Let’s go: Continue reading How to assess the eCommerce value of any SEO keyword
If you ask the Swiss investment bank and multinational financial services provider UBS what their Q-Series reports are about, they answer that it’s “Where Socrates meets Wall Street“. I think it’s more about positioning the rather conservative institution as a knowledgeable advisor on fast-growing business sectors, which the latest report on ASEAN eCommerce is a brilliant example of. I’ll skip all the boring stock recommendations and give you my favorite insights from the 64 page PDF.
Google recently released a 99-page research document titled “Winning The Zero Moment of Truth in Asia” authored by Jim Lecinski and Joanna Flint (press link), discussing how consumer behavior now in many cases includes a so-called ZMOT (Zero Moment of Truth) which is, simplified, the situation where a potential costumer first gets in contact with a brand online, searching or investigating either the brand itself or the underlying need of its products. This blog post will summarize my key takeouts from the document: Continue reading Key takeaways from Google’s ‘ZMOT Asia’ research study