The dangers of the “Google Analytics-powered Startup”

They did it again. With Google Analytics, Google has once again created a piece of free-ish enterprise software in a previously costly¬†field (think Google Drive instead of DropBox/Box or Google Docs instead of Microsoft Office) which has become so omnipresent that it’s hard to avoid. Not only is it easy and free to install and deploy, it’s also simple enough that¬†CEO’s to understand it and the de-facto standard for investor due diligence. But most of the time it’s completely wrong. Continue reading The dangers of the “Google Analytics-powered Startup”